Still the best way to be found by customers online is to rank well on search engines, Google especially but also Bing and Yahoo!. Hitting the number one spot on search engines is not something that can be left to chance: hope is not a strategy, no matter how good your product is.
To succeed online means engaging with the four disciplines of a search engine marketing campaign: onsite search engine optimisation (SEO), link building (AKA offsite SEO), web copywriting (AKA SEO copywriting) and pay-per-click (PPC) campaigns. Each is a highly technical skill in its own right, with success requiring exacting statistical analytical skills and great literary judgement.
Web Marketing London is a boutique agency with specialists in all these areas, experts with a track record of significantly enhancing the search performances of blue-chip companies, SMEs and start-ups alike. If, like so many businesses, yours simply does not have the time, resources or niche technology to master search engine marketing in house, email us now to see how we can help.
The aim of onsite SEO is to optimise your website for search engines, making it as complaint as possible with the search engines’ algorithms and regulations. It is therefore the first essential step in a full-spectrum SEO campaign.
An SEO programme undertaken by Web Marketing London starts with a review of your existing website to identify its strengths and weaknesses – which bits in the window display make most impact on the passing shoppers. We analyse the metadata that search engines look for as well as the copy that your customers read, resulting in a balanced proposal that can start getting your website to rank better and convert more.
Adding relevant articles to your company’s website offers three key benefits: providing potential customers with additional information about your products and services; developing your authority and credibility within your industry; and helping to improve your search engine rankings.
A successful piece of copy, whether for print or online reading, engages customers, making them identify with your brand and take action; it therefore has to be a good piece of writing first and foremost. Today, this copy must also be optimised for search engines in order to be found, which means using keywords, and it takes technical research skills to get that right.
Web copywriting (AKA SEO copywriting) commissioned from Web Marketing London is highly readable and contains just the right amount of targeted keywords to be found by search engines without being penalised. To further enhance search engine performance, finished articles are posted to online information portals that rank on page four of Google or above; they also contain between two and five hyperlinks.
Link building is the process of publishing links on good quality, relevant third-party websites that point to pages within your own. Securing links on external websites is a hugely time-consuming manual job but, done well, it results in your own site being assessed as a trusted destination; this can help it to move up the search engine rankings. At Web Marketing London, we have vast experience in delivering effective link-building campaigns at a lower cost than can be delivered in house, having provided our services to blue-chip corporations, SMEs and start-ups alike.
Pay-per-click (PPC) advertising
Successful PPC advertising is an ongoing process that is key to effective search engine marketing. Implementing a PPC campaign involves bidding for and buying keywords on Google, Bing, Yahoo! and other search engines: when someone searches for a keyword that you have targeted, if you have bid enough to be successful, your advertisement will appear as a sponsored link, usually on the right-hand side of the search engine’s page.
Running a good PPC campaign is a full-time job, requiring constant monitoring and in-depth knowledge of the keywords that your customers search with. Web Marketing London offers a dedicated, fully managed PPC service. We keep a daily eye on the performance of your PPC adverts and make any necessary adjustments: this ensures that your budget is allocated optimally to keywords that get you visitors, meaning you maximise the benefits of your campaign.
Be found in search engines before your competitors:
email Web Marketing London or call 020 7111 7725 today.