Nowadays it is essential to be present on the web when you know that the majority of consumers do research on the internet for their purchases or to find a professional.
However, being present is not enough. It is imperative to also be clearly visible. Indeed, during searches, it is mainly on the first page of google results that clicks are made.
The SEA will allow you to position yourself in the first lines of announcements.
BE PRESENT, BECOME VISIBLE!
An essential first step: having your file on Yellow Pages, Google, Facebook, etc.
Then it is important to create your own website, which will allow you to broaden your clientele and retain them. You will be accessible at all times and regardless of the location.
However, it is not enough to reach new customers, those who do not know the name of your Company. These customers are the prospects that only paid SEO will allow you to find and target.
THE BENEFITS OF PAID REFERENCING
To stand out from your competitors you have to position yourself in front page ads, and even in the first lines of search engines.
With paid search campaigns, and if you use Google Adwords, you will automatically be in the first search results.
You are not guaranteed to be the first, but with a quality campaign you will be guaranteed to be at least in the first 3 ad lines.
With the SEA you address your customers directly, this is priority referencing: you will target those who use keyword research and those who are in your catchment area.
By setting up SEA campaigns you will directly target the potential buyers of your products, with a very efficient conversion rate.
Do not wait any longer ! Try with a first campaign and you will quickly see the results obtained with SEA.
You will be positioned in the first search results of many media at the same time.
You will have many contacts, appointments, requests for quotes, etc.
All this will make your website more efficient.
Don’t hesitate, contact an PPC expert today!