Digital marketing is constantly evolving and very successful since these last few years.
What digital marketing trends are emerging for 2020?
DATA-DRIVEN MARKETING:
Companies, especially the largest, have the capacity to recover a
maximum data on their clientele. Many techniques
allow or even amplify it.
Marketing can, therefore, use the information to set up
more personalized methods, such as data-driven, with the appropriate tools
(Google Ads campaigns).
Increasing Data Also Makes A / B Testing Strategies Possible
more precise and, therefore, more efficient results
MACHINE LEARNING:
Advertisers with ever more data, the web marketing of the future
will eventually become more automated.
The huge volume of existing data can no longer be processed by
human. However, to the exploitation of the algorithms, it is necessary to add
human intelligence to achieve a more efficient result
THE CHANGE IN MARKETING INFLUENCE:
In 2020, the marketing influence market will change significantly in
because of the impact of social networks like Instagram or Facebook.
We can see that micro-influence produces more effect than
mass influence.
With Facebook Brands Collabs Manager, a partnership between
advertisers and users. Thus the role of trusted intermediary of
Facebook can replace that of influencing marketing agencies.
FROM LONG-TERM VIDEO CONTENT TO “SNACKABLE HAPPY VIDEO” :
The internet video mode has taken a major place in recent years,
including “Tik Tok” and “Snapchat”.
In 2020 it would be wise for advertisers to use these new means
to capture the attention of their customers.
After Netflix and Youtube which used videos of a certain length, these are
short and innovative videos which have had some success (Tik Tok,
Snapchat, Stories, IGTV, Bumper Ads on Youtube).
It is therefore mandatory that advertisers comply with this new form
with adapted video ads
THE VOICE MARKETING:
In the coming years, more and more people will use an assistant
Voice.
Best placed on the market AMAZON (Alexa) GOOGLE (Google Home) APPLE
(Sin) have signed an agreement allowing all the objects connected in the same
home to communicate with each other, regardless of model and manufacturer.
The appearance of mobile uses also giving the possibility of accessing a
voice assistant in his pocket.
Currently it is possible to create voice applications (for example the SNCF
for booking train tickets), but there is no solution in
self-service for advertisers.
Hopefully one day the results of traditional search engines
will also be visible in those of voice search, thus constituting a
first step towards the first announcements in “voice search”.