For more than 10 years, Web Marketing London has acquired a strong experience in the management of Google Ads accounts. We are successful in multiple verticals and for all kinds of organizations. However, it is the method that will make the difference between a good or a bad Google Ads campaign. For an effective result, three steps are necessary:
STEP 1: GET A REVIEW OF YOUR ACTIVITY
Above all, it is necessary to take stock of the situation of the company and set up specific objectives to be able to define a suitable Google Ads strategy. This first step may seem boring but it allows to assess the risks and to frame the limits of the mission, as well as the weaknesses of the company and its production. In order to cover all aspects of the situation, your web account manager will make a first meeting with the project managers, in order to frame the mission, the budget, the resources available and expectations. It will thus establish a full audit. Starting with the verification or creation of the Google Ads account and up to the available landing pages, the Web Marketing London account manager will study your arguments in detail. He will also observe the competition which has the same goals as you, in what way and especially with which techniques. This step completed, your account manager will have all the information necessary to set up a Google Ads strategy.
STEP 2: DEFINE AN ACCOUNT MANAGEMENT METHOD
The account manager will direct you to the choice of the most personalized method possible. After the keywords and the targeting, it will be necessary to decide on the most suitable means of dissemination. Your web advisor will show you the different avenues to target and engage your audience:
. Google Ads Search
. Google Ads display network
. Google Shopping
. Youtube
At the same time, you will benefit from sound advice on the creative aspects of your own tools:
. Optimization of your landing pages to develop your Quality Score
. Revise Your Ads To Decrease Your Bounce Rate
. Improving your brand on your videos
So you will take a new look at your activity.
STEP 3: DEVELOP PERSONALIZED GOOGLE ADS STRATEGIES
This last part will consist in the implementation of the selected strategies. So for each target your account manager will define a suitable method in connection with Google Ads tools.
As examples:
. If I want more downloads of my application = a promotion campaign or installation of a mobile application
. If I want more visitors to my store = add Google Ads Map extension (link extension) / Click-to-call (call extension)
It is essential to define a strategy before launching a Google Ads campaign in order to estimate competitiveness and essentially follow a roadmap.
Then, with your account manager, you will perform A / B testing. With monthly reporting you will be able to assess the results. With the help of your expert you will thus improve your objectives thanks to feedback. Step by step our teams have only one goal = your satisfaction.