Increase Visibility on GOOGLE
Your site may be lost in the vastness of the web. It is important to stand out by building relationships and valuing your experience and solid content. Fewer than 2 in 10 people searching on Google reach the third page of the selected site.
In the book “Get to the Top on Google”, David Viney, reveals the 7 important steps to increase the visibility of your site on Google and thus stand out.
1) All research done on the internet is, of course, based on words and phrases. Make sure there are a lot of them on your site: it’s important to include the most searched keywords and phrases on your site. For this you must use the D-A-D technique in 3 steps to define the words and sentences most appropriate to your field of activity and your site.
Discovery: List all the keywords that your customers may be looking for.
Attractiveness: Separate the words and phrases that you think will be the most sought after but above all that stand out and that correspond to your site, to select and attract the right visitors.
Deployment: Deploy these keywords as much as possible and increase their presence on as many pages as possible to increase visibility on search engines.
2) Attract Google robots
Google uses robots – that is, complex software that scans different sites to define their SEO and their position in search results. If you want to attract these robots, you must have a well-structured site so that they can navigate correctly on your different pages. The structure and organization of your site must be clear, well defined and simple with logical page titles and related to their content.
3) Fill in your pages optimally and efficiently
Choose content and keywords that make your page visible on search engine results. You have to achieve the ideal combination of technical and commercial consistency for potential customers and enough attractive words for search engine robots. Only qualified experts can help you achieve the perfect combination.
4) Choose your links carefully
You must be very selective about the quality of the sites which direct links on yours to favor your visibility on the search engines because bad or negative links can be a brake and spoil your attractiveness.
5) Do paid SEM (Use paid Google ads)
By buying paid Google ads you boost your placement and your visibility. When the competition is strong, it is sometimes the only possibility of having your site on the first page of the search result. You should use paid ads in a thoughtful way and use attractive and sought-after keywords, especially for longer sentences.
6) Use geolocation
Geographic data appears in search engine results. It is important to link the content of your pages to this data by indicating exact locations or addresses via sites such as Google Map. This will increase your presence and better target your customers geographically. This is essential if you are targeting a local market.
7) Use Google Analytics statistics
Get accurate statistics on the activity generated by your site. You can use Google Analytics which is free software to get crucial data about your customers and how they navigate your site. This data will help you develop your natural or paid SEO techniques and target an experience adapted to your customers.
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